Maximizing Enrollment in Your Studio
If you're running private classes, learn more about strategies to maximize your enrollment!
Having a successful class has a lot to do with the quality and quantity of your students, so in this section, we’ll be working on enrolling about 10 quality students in your class. In the next section, we’ll talk about what to do if you’re pitching your music classes to schools who already take care of enrollment.
The most surefire ways to enroll quality students are…
- Through personal relationships (friends, family etc)
- Through internet advertising (cheap and local Facebook advertising should do the trick)
- Through word of mouth
You’ll also probably want a basic understanding of Google Forms and to put on your marketing hats for a minute to really make the most of your enrollment period.
Before we begin this section, keep in mind that you’re going to have be comfortable with the idea of selling and being sales to maximize your enrollment. This doesn’t mean you have to be sneaky or deceptive at all, and if you’re feeling like being sales isn’t your thing, keep in mind that you’re going to be offering a valuable learning experience for all of your students and that, if you don’t sell them on enrollment, they’ll be missing out on an amazing education and you’ll be missing out on having a fulfilling class or semester.
Also keep in mind that a cheaper price tag is not necessarily good thing. Even at the most basic level, people understand that yo get what you pay for, so don’t assume that a lower price tag is necessarily a good thing.
Plus, a slightly higher price tag means that your clients will be more invested in your class, which translates to better attendance, more practicing at home and parents who are more likely to be grateful for your amazing services and less likely to complain about XY or Z.
All of that said, we’ll be trying to make sure you’re offering a competitive price with the best materials available, and you can of cruse adjust your pricing to fit the families in your area. Do some local competition research and see what other music classes cost in your area so you’re not blindsided by a parent asking about your class in comparison with another local program.
Alright, so let’s look at how you might go about enrolling 10 or so spots for your class. You can modify this if you plan to do more 1 on 1 classes – its more about intake and marketing than it is about your class setup.Create a Sign up sheet using a Google Form
However you want to take your clients information is largely up to you, but the best balance of ease, professionalism and scalability is likely to be a Google Form. Even without a website, you can use this method to get rolling in an afternoon. This form will be a good way to share some pictures and information, as well as to take basic information from prospective clients.
Exactly what information you’d like to collect is up to you. The more questions you ask, the more information you’ll have and the better you can plan, but more form Fields’s means more time from your Students to sign up, and that page is less likely to get completed, meaning less sign ups.
With that in mind, start by just gathering the most basic information – name, email, student first name and age, and maybe their previous musical experience.
- Getting people to your sign up page
If you have a client email list, any kind of website, or previous enrollment/marketing experience, getting people to your sign up page will probably be pretty easy.
Assuming you don’t have any of that, the simplest way of getting web traffic is, generally speaking, through Facebook. You’re going to have to pay for this traffic, but if you’re advertising a local music class to a specific area with targeting set to match your audience, chances are that getting people to your page won’t be very expensive. Plus, it happens in real time and you can measure results very easily without having to front a lot of cash for a Radio ad, a newspaper ad, or something similar.
To do this, you’ll need a strong ad creative. I’ve provided some generic ones below that you can use or modify for your own purposes. These should be 1200×630 pixels if you want them to perform well on Facebook and there should be very little test in the image.
You’ll also need a Facebook page to establish your business, studio or class on Facebook. For a temporary one time solution, you could make a Facebook event, but you’ll have more long term success with a Facebook page dedicated to your studio.
If you’re just planning on running
- The First Class Free
- Your role as a teacher
If you already have a teaching philosophy, years or experience, a studio of your own, or several ensembles that your direct, you probably already understand, enjoy and hopefully love your role as a teacher. Great! You probably won’t be too concerned with this next part.
One of the most common questions and worries I hear from people teaching with Prodigies and PreschoolProdigies.com is something like “why would a student take lessons with me when they could just do Prodigies at home?” Great question.
There are LOTS of reasons why Students would want to take lessons with you instead of by just using Prodigies, and I know this because I did it myself for many years and I talk to music educators who do it all year round, but this question definitely helps outline your role as a teacher and the role of Prodigies in your music classes.